Prime Hydration

PRIME

HYDRATION

■ Zero Sugar. Pure Fuel.

Blue Raspberry

Ice Cold.

Our signature Blue Raspberry is not just a flavour — it is a temperature drop. That sharp, electric freeze hits the second it crosses your lips.

Co-Founded by

KSI & Logan Paul

PRIME

Est. 2022

H2O

Cellular Hydration

Advanced Performance

10% coconut water and 834mg of vital electrolytes deliver immediate hydration.

■ Signature Blend

Zero Compromise.

Fueled with 250mg of BCAAs, zero artificial colors, and B vitamins to push past limits.

BOTTLE SPEC 01SYS // OK

RAS.05

Developed by Harry Lagto

0gSugar

835mgElectrolytes

10%Coconut Water

■ Zero Sugar. Pure Fuel.

Blue Raspberry

PRIME

KSI & Logan Paul · Est. 2022

0gSugar

835mgElectro

10%Coconut

Developed by Harry Lagto

The Blue Freeze

Triple Flavor Energy

Zero Sugar

Pure Fuel

NOTA SPORTS DRINK.NOTA SODA.NOTA SUPPLEMENT.IT'SPRIME.

Prime is the intersection of elite hydration science and cultural energy — created by two of the world's biggest creators for every competitor, athlete, and dreamer who refuses to settle.

Prime Hydration

The Flavor01 / 04

Blue Raspberry Ice Cold.

Our signature Blue Raspberry isn't a flavour — it's a temperature drop. That sharp, electric freeze hits the second it crosses your lips.

Signature FlavourZero Artificial ColourIconic Since 2022

Prime Hydration

The Formula02 / 04

Zero Sugar. Zero Compromise.

mg of electrolytes, 10% coconut water, 25 vitamins and minerals — everything your body demands after putting it through hell.

0g Sugar835mg Electrolytes10% Coconut Water

Prime Hydration

The Proof03 / 04

Built For Champions.

Trusted by NFL rosters, WWE rings, and 40M+ fans worldwide. Prime isn't sponsored by champions — it's built by them.

NFL Official PartnerAthlete-ApprovedGlobal Distribution

Prime Hydration

The Next Level04 / 04

Prime Energy.

200mg of natural caffeine, zero sugar, and 300mg of electrolytes. For when hydration alone won't cut it.

200mg CaffeineZero SugarB Vitamins

STAY PRIME STAY HYDRATED

The Prime World

Hydration

Engineered

For Athletes

0 Sugar.

0 Compromise.

Redefined.

This Is Prime.

We Have

ORIGINAL

Flavours

Swipe or use controls to explore

THE FREEZE

THE ORIGINAL

THE SUNSHINE

THE SWEET

THE PUNCH

The Original Freeze

Hydration Specs

Sodium10mg

Potassium700mg

Magnesium124mg

Athlete Tested

Formulated to help athletes push past their limits with maximum hydration and performance benefits.

KSILogan PaulPro VerifiedWADA Safe

Prime Hydration

THE ULTIMATE FREEZE. HYDRATE NOW.

Engineered for peak performance. Trusted by the world's top athletes.